EP: 48 Build Your Brand Story with Athena Golianis

I have a quote for today’s discussion on personal branding. It is “Today you are you! That is truer than true! There is no one alive who is you’re than you!”

This quote is from Dr. Seuss. Dr. Seuss was right. There is no one you-er than you. And each person that you encounter has their own unique strengths and perspectives. You can call it their personal brand. Today we’re going to explore what a brand is and why you should care about your own personal brand.

If you are thinking, “Jen I have no idea what you’re talking about,” no worries. My guest today, Athena Golianis, and I will also share the steps you can take to find your own personal brand. I’m going to give you a spoiler alert on why this topic is important. Your brand is important because it’s the perception that people have of you. It’s the story they tell themselves in their heads about you. And while I’m not saying that we should be overly concerned about the opinions of others, we should be cognizant of the story we’re contributing to because it can impact whether we get the new job, the promotion, the opportunity to lead the project, whatever.

Remember, “You too are a brand. Whether you know it or not. Whether you like it or not.” This quote is from Marc Ecko, a fashion designer, and entrepreneur. Enjoy this episode and take action today to build and reinforce your personal brand!

Here’s more about Athena:

Athena Golianis: CEO, Creator PINKK LLC and President, Founder of AGW Idea Group, Inc. She has worked on venerable blue-chip brands like Arthur Andersen, Sears, Kraft Foods, Wal-Mart Sam’s Club, Hillshire Farms, Sara Lee, Midas, Alberto Culver haircare brands, (Unilever) Beltone, the City of Chicago in addition to name a few for many formative years. In 2005 she became a dedicated entrepreneur and opened her own agency AGW Idea Group and has successfully run her marketing consulting and branding agency for over 15 years and continues to do so.

She has launched start-ups and helped to grow and rebrand others like VENeffect, BreatheAmerica, Precision HealthCare, Citadel Healthcare, Kiva Recovery, Diamond Bank (now Wintrust) amongst others. At this time as she is also taking her understanding of building brands to create PINKK and using her experience and knowledge to empower, inspire, coach, mentor, and provide resources for women with this brand experience and platform.


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Athena Golianis – PINKK – https://pinkknow.com/

Flying by the Seat of Their Skirts Book: https://www.amazon.com/Flying-Seats-Their-Skirts-Inspiring/dp/1944027386

Start Withy Why Book by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447/ref=sr_1_1?dchild=1&keywords=Start+with+Why&qid=1635623977&qsid=132-4956091-0978944&s=books&sr=1-1&sres=1591846447%2C6020628833%2C1074149793%2C0143111728%2CB00DGZKQM8%2C1736117904%2C0991081420%2C0735211299%2C1949759229%2C1416622632%2C1984820389%2C0066620996%2CB08JJRZ3Y4%2C0615895778%2C1250007550%2C1984878107&srpt=ABIS_BOOK

CliftonStrengths Assessment: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx

Myers-Briggs Assessment:


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